Back

Research and decision

Date of publication: June 15, 1956

Catalogue: ESOMAR Congress 1956: Advertising Research

Authors: H. S. Rich, J. S. Smith

Abstract:

The paper is divide in four parts: the first part is an introduction paragraph. The second is an analysis of the function that management performs in business. The third part is an analysis of the new and developing techniques in the field of market research. The last paragraph is the case of study based on the British motor industry.

H. S. Rich

Author

This is a long description of some author details.

J. S. Smith

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Market research and the decision maker

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: John Palmer

 

September 1, 1974

×

Citation

Palmer, J. (1974a, September 01). Market research and the decision maker. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/market-research-and-the-decision-maker


Research Papers

Decision making in industry and household

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Peter J.A. Groot

 

October 1, 1981

×

Citation

Groot, P. J. (1981a, October 01). Decision making in industry and household . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/decision-making-in-industry-and-household-


Research Papers

Family decision making and information processing

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Bernard Dubois

 

June 15, 1983

×

Citation

Dubois, B. (1983a, June 15). Family decision making and information processing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/family-decision-making-and-information-processing


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Rich and Smith (1956a, June 15). Research and decision. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/family-decision-making-and-information-processing