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Research and decision

Date of publication: June 15, 1956

Catalogue: ESOMAR Congress 1956: Advertising Research

Authors: H. S. Rich, J. S. Smith

Abstract:

The paper is divide in four parts: the first part is an introduction paragraph. The second is an analysis of the function that management performs in business. The third part is an analysis of the new and developing techniques in the field of market research. The last paragraph is the case of study based on the British motor industry.

H. S. Rich

Author

This is a long description of some author details.

J. S. Smith

Author

This is a long description of some author details.

Research Reports

Elastic tension tape

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 1, 1970

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Citation

, C. (1970a, September 01). Elastic tension tape. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/elastic-tension-tape


Research Papers

Getting the product mix strategy right via model for positioning assessment and potential prediction

Catalogue: Seminar 1983: New Product Development

Authors: Robert L. Klein, Katherine A. Moore, Sandra K. Eubank

 

November 2, 1983

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Citation

Klein, Moore and Eubank (1983a, November 02). Getting the product mix strategy right via model for positioning assessment and potential prediction. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/getting-the-product-mix-strategy-right-via-model-for-positioning-assessment-and-potential-prediction


Research Papers

The market map

Catalogue: Seminar 1978: The Business Of Advertising

Author: Are Kvaerk

 

June 1, 1978

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Citation

Kvaerk, A. (1978a, June 01). The market map. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-market-map


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Citation

Rich and Smith (1956a, June 15). Research and decision. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-market-map