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Research and decision

Date of publication: June 15, 1956

Catalogue: ESOMAR Congress 1956: Advertising Research

Authors: H. S. Rich, J. S. Smith

Abstract:

The paper is divide in four parts: the first part is an introduction paragraph. The second is an analysis of the function that management performs in business. The third part is an analysis of the new and developing techniques in the field of market research. The last paragraph is the case of study based on the British motor industry.

H. S. Rich

Author

This is a long description of some author details.

J. S. Smith

Author

This is a long description of some author details.

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Market research and the decision maker

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: John Palmer

 

September 1, 1974

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Citation

Palmer, J. (1974a, September 01). Market research and the decision maker. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/market-research-and-the-decision-maker


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Decision making in industry and household

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Peter J.A. Groot

 

October 1, 1981

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Citation

Groot, P. J. (1981a, October 01). Decision making in industry and household . ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/decision-making-in-industry-and-household-


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Family decision making and information processing

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Bernard Dubois

 

June 15, 1983

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Citation

Dubois, B. (1983a, June 15). Family decision making and information processing. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/family-decision-making-and-information-processing


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Citation

Rich and Smith (1956a, June 15). Research and decision. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/family-decision-making-and-information-processing