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Some consideration in the application of market research (French)

Date of publication: June 15, 1959

Catalogue: ESOMAR/WAPOR Congress 1959

Author: David Godwin

Abstract:

It is usual in reviewing the applications of market research, to itemise each particular field of operation, to discuss the techniques employed under each heading, and to refer to possible developments. In this paper, I propose on the one hand to outline some of the broader concepts of application, and, on the other, to touch on a few of the problems which are created by the need to produce a coherent research programme on the terms required by practical business-decision.

David Godwin

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Research Reports

Etude qualitative sur la consommation du vin blanc en Grande-Bretagne

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1978

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Citation

, C. (1978a, June 01). Etude qualitative sur la consommation du vin blanc en Grande-Bretagne. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/etude-qualitative-sur-la-consommation-du-vin-blanc-en-grande-bretagne


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The recognition and systematic study of phenomena of diffusion or contagion (French)

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Marc Vincent

 

June 15, 1971

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Citation

Vincent, M. (1971a, June 15). The recognition and systematic study of phenomena of diffusion or contagion (French). ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/the-recognition-and-systematic-study-of-phenomena-of-diffusion-or-contagion-french-


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Market research in the 1970's (French)

Catalogue: ESOMAR Congress 1968

Author: Jean Michel Agostini

 

June 15, 1968

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Citation

Agostini, J. M. (1968a, June 15). Market research in the 1970's (French). ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-french-


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Citation

Godwin, D. (1959a, June 15). Some consideration in the application of market research (French). ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-french-