Abstract:
It is usual in reviewing the applications of market research, to itemise each particular field of operation, to discuss the techniques employed under each heading, and to refer to possible developments. In this paper, I propose on the one hand to outline some of the broader concepts of application, and, on the other, to touch on a few of the problems which are created by the need to produce a coherent research programme on the terms required by practical business-decision.
Research Reports
Etude qualitative sur la consommation du vin blanc en Grande-Bretagne
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1978
Research Papers
The recognition and systematic study of phenomena of diffusion or contagion (French)
Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Marc Vincent
 
June 15, 1971
Research Papers
Market research in the 1970's (French)
Catalogue: ESOMAR Congress 1968
Author: Jean Michel Agostini
 
June 15, 1968
