It is usual in reviewing the applications of market research, to itemise each particular field of operation, to discuss the techniques employed under each heading, and to refer to possible developments. In this paper, I propose on the one hand to outline some of the broader concepts of application, and, on the other, to touch on a few of the problems which are created by the need to produce a coherent research programme on the terms required by practical business-decision.
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1978
Author: Marc Vincent
June 15, 1971
- This could also be of interest