Abstract:
Among the several possible interpretations of the subject assigned to me, I am assuming the problem to be primarily what type of service should be offered beyond the scope of the market study itself. In discussing this subject I can only provide the point of view of marketing research organizations in the United States, which may very well differ importantly from European attitudes and needs.
Research Papers
Competitor information systems in a multi-national company
Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Janet Grant
 
June 15, 1983
Research Papers
Tracking your competition on a global basis
Catalogue: Conference 1991: International Marketing Research
Author: Ruth Stanat
 
June 15, 1991
Research Papers
A survey of market modelling practice
Catalogue: Seminar 1975: Market Modelling
Author: John Palmer
 
June 4, 1975
