Service after sale and studies of market for business

Date of publication: June 15, 1955


Among the several possible interpretations of the subject assigned to me, I am assuming the problem to be primarily what type of service should be offered beyond the scope of the market study itself. In discussing this subject I can only provide the point of view of marketing research organizations in the United States, which may very well differ importantly from European attitudes and needs.

Archibald Maddock Crossley


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