Inmarkt
Abstract:
In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution was realized by means of a dialogue system which, via terminals, is in direct contact with a data bank and a method bank. We named this information system with its method of interactive utilization of market research data: INMARKT.
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Research Papers
Inmarkt (German)
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Klaus Mueller
Company: GfK
June 15, 1983
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Analysing panel data with the help of a PC-express application
Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Rainer Ostermeyer
Company: GfK
June 15, 1988
Research Papers
Beyond viewing patterns
Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: Heinz Uekermann
Company: GfK
June 15, 1987
