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Inmarkt

Date of publication: June 15, 1983

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Company: GfK

Author: Klaus Mueller

Abstract:

In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution was realized by means of a dialogue system which, via terminals, is in direct contact with a data bank and a method bank. We named this information system with its method of interactive utilization of market research data: INMARKT.

Klaus Mueller

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Mueller, K. (1983a, June 15). Inmarkt. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/inmarkt