The promises and pitfalls of market insights platforms
Tech that empowers research & insights professionals to share knowledge, collaborate more effectively and operate in a DIY environment is playing a critical role in the new workplace. This is why so many large enterprises are now investing in market insights platforms capable of linking together answers from internal documents, syndicated research and critical tools.
Advances in AI are creating a new breed of market insights platforms that eliminate tedious tasks and are setting the standards for ease of implementation, adoption, usability and results. But there are still plenty of challenges and pitfalls as driving adoption and change aren't as easy as just buying a tool.
Key takeaways will be:
- The User Story and the Case for an Insights Platform
- Common pitfalls and challenges, what to watch out for
- Tips from the front line on driving user adoption
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