Back

Online community platforms

Date of publication: October 29, 2009

Catalogue: Online Research 2009: Online Panels & Beyond

Companies: BrainJuicer, Philips International

Authors: Laurent Verard, James Kennedy

Abstract:

This presentation provides an overview of the online community platforms that are being used for product and service innovation. The presentation introduces a new form of online platform: the multi-client market research online community and includes a case study showing how this type of community environment has been used to derive insights from people suffering from serious pulmonary illnesses.

Laurent Verard

Author

This is a long description of some author details.

James Kennedy

Author

This is a long description of some author details.

Research Papers

Listening to social media from a B2B2C perspective

Catalogue: Online Research 2010: E-Universe

Authors: Steffen Hück, Julia Jonas, Anne Grünhagen, Cornelia Lichter

Companies: HYVE, Symrise AG

October 19, 2010

×

Citation

Hück, Jonas, Grünhagen and Lichter (2010a, October 19). Listening to social media from a B2B2C perspective. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/listening-to-social-media-from-a-b2b2c-perspective


Research Papers

How to be successful in co-creation research?

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Volker Bilgram, Johann Füller, Birgit Rieder

 

October 29, 2009

×

Citation

Bilgram, Füller and Rieder (2009a, October 29). How to be successful in co-creation research?. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/how-to-be-successful-in-co-creation-research-


Research Papers

Breaking the mirror

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Jon Rodriguez, Isabella Hoi Kee Wong

Company: Philips International

October 26, 2011

×

Citation

Rodriguez and Hoi Kee Wong (2011a, October 26). Breaking the mirror. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/breaking-the-mirror


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Verard and Kennedy (2009a, October 29). Online community platforms. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/breaking-the-mirror