Back

Online community platforms

Date of publication: October 29, 2009

Catalogue: Online Research 2009: Online Panels & Beyond

Companies: BrainJuicer, Philips International

Authors: Laurent Verard, James Kennedy

Abstract:

This presentation provides an overview of the online community platforms that are being used for product and service innovation. The presentation introduces a new form of online platform: the multi-client market research online community and includes a case study showing how this type of community environment has been used to derive insights from people suffering from serious pulmonary illnesses.

Laurent Verard

Author

This is a long description of some author details.

James Kennedy

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Verard and Kennedy (2009a, October 29). Online community platforms. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/online-community-platforms