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Online community platforms

Date of publication: October 29, 2009

Catalogue: Online Research 2009: Online Panels & Beyond

Companies: BrainJuicer, Philips International

Authors: Laurent Verard, James Kennedy

Abstract:

This presentation provides an overview of the online community platforms that are being used for product and service innovation. The presentation introduces a new form of online platform: the multi-client market research online community and includes a case study showing how this type of community environment has been used to derive insights from people suffering from serious pulmonary illnesses.

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