Abstract:
This presentation provides an overview of the online community platforms that are being used for product and service innovation. The presentation introduces a new form of online platform: the multi-client market research online community and includes a case study showing how this type of community environment has been used to derive insights from people suffering from serious pulmonary illnesses.
This could also be of interest:
Research Papers
EasyJet community
Catalogue: Panel Research 2008
Authors: Sophie Dekkers, Graeme Lawrence
 
October 24, 2008
Research Papers
Multi-language multi-continent community panel
Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Monique Morden, Eddie Accomando
Companies: Vision Critical, Texas Instruments
May 3, 2012
Research Papers
Building online multi-cultural opinion communities
Catalogue: Panel Research 2006
Authors: Claudia Feler, Adriana Rocha
Company: eCGlobal Solutions
October 8, 2006
