Resources Library by ANA

Panel survey

The current paper describes the development of purchasing and income panel survey from a basic households’ economic information source to a complex, model-based test panel. Great importance has been attached to the advantages of a...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Author: Jaano Inno

Company: KANTAR TNS Malaysia

February 1, 1997

Marketing and research today (February 1997)

Early in December 1996, ESOMAR organized a major international conference in Hong Kong. Thiswas the first event of its kind the Society has held in this part of the world and, judging by the response,the interest in future conferences and seminars is...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

February 1, 1997

Prometheus

In France, over the last five years, consumer purchasing trends have undergone immense changes and have therefore been thrown back into question. With regard to marketing practices, this has led to increased difficulty in understanding the...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Denis Delmas, Laurent Zeller

February 1, 1997

Tv advertising effectiveness

The paper presents a study in which the short term effects of advertising on purchase behaviour were measured with single source data from a micro test market. The results show that real advertising effects are smaller than expected according to John...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Raimund Wildner, Klaus Kindelmann

Company: GfK

February 1, 1997

Keyboard and pen PC

CAPI is becoming a must to survive for organisations offering face-to- face fieldwork. Hardware investments constitute at least 75% of the total out of pocket initial CAPI investments. Two hardware alternatives are common in market research: the...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Niels J. Grommé

Company: KANTAR TNS Malaysia

January 1, 1997

Online users

The purpose of this paper is to make an appraisal of the new questions that are being raised by on-line services with regard to the measurement of their audience and site visits. It will also aim to provide concrete answers in terms of systems,...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Marie Marchand

January 1, 1997

Using Internet tools

This paper identifies how the tools and languages behind the World Wide Web can be used to standardise the reporting and dissemination process. In particular, the paper shows how one set of standards can be used for live, electronic, and distributed...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Ray Poynter

January 1, 1997

The shift to the era of the wired consumer

The lines are blurring among four huge industries: computers, consumer electronics, communications and entertainment. The relentless spread of digital electronics-converting information, sound, video, text, and images into a single stream of ones and...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Edward O'Hara

January 1, 1997

Internet, the meeting place

This paper describes the authors’ point of view about the importance of Qualitative Research in terms of creating new analysis tools for the understanding of the Internet consumer. The paper also describes the major findings about this issue...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Authors: Carlos Liz, Rui Almeida

January 1, 1997