Back

The shift to the era of the wired consumer

Date of publication: January 1, 1997

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Edward O'Hara

Abstract:

The lines are blurring among four huge industries: computers, consumer electronics, communications and entertainment. The relentless spread of digital electronics-converting information, sound, video, text, and images into a single stream of ones and zeros that can be decoded by similar electronic hardware is setting up competition, forcing strange alliances and undermining once lucrative businesses. The Wall Street Journal, February 18,1992

Edward O'Hara

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The New Era of Innovation

Catalogue: Asia Pacific 2024

Authors: Nikolai Reynolds, Jiongming Mu

Company: IPSOS

November 19, 2024

×

Citation

Reynolds and Mu (2024a, November 19). The New Era of Innovation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-new-era-of-innovation


Research Papers

From the survival consumer to the citizen consumer

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Nelma Gasparette Santos

Company: IBOPE Inteligencia

May 1, 1997

×

Citation

Santos, N. G. (1997a, May 01). From the survival consumer to the citizen consumer . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/from-the-survival-consumer-to-the-citizen-consumer-


Research Papers

The shift to on-line research

Catalogue: Asia Pacific 2006

Authors: Brian Fine, Steven Davies, Jim Alexander

Company: AMR

March 19, 2006

×

Citation

Fine, Davies and Alexander (2006a, March 19). The shift to on-line research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-shift-to-on-line-research


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

O'Hara, E. (1997a, January 01). The shift to the era of the wired consumer . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-shift-to-on-line-research