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The shift to the era of the wired consumer

Date of publication: January 1, 1997

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Edward O'Hara

Abstract:

The lines are blurring among four huge industries: computers, consumer electronics, communications and entertainment. The relentless spread of digital electronics-converting information, sound, video, text, and images into a single stream of ones and zeros that can be decoded by similar electronic hardware is setting up competition, forcing strange alliances and undermining once lucrative businesses. The Wall Street Journal, February 18,1992

Edward O'Hara

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O'Hara, E. (1997a, January 01). The shift to the era of the wired consumer . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/preparing-for-the-new-era