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Using Internet tools

Date of publication: January 1, 1997

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Ray Poynter

Abstract:

This paper identifies how the tools and languages behind the World Wide Web can be used to standardise the reporting and dissemination process. In particular, the paper shows how one set of standards can be used for live, electronic, and distributed presentations. The paper identifies the technologies which will provide competitive advantages to the companies which master them first.

Ray Poynter

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Chisholm, J. (1998a, June 15). Using the Internet to measure customer satisfaction. ANA - ESOMAR. Retrieved June 02, 2025, from


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B.V., E. (2000a, June 15). Conducting marketing and opinion research using the Internet. ANA - ESOMAR. Retrieved June 02, 2025, from


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Citation

Poynter, R. (1997a, January 01). Using Internet tools . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/conducting-marketing-and-opinion-research-using-the-internet