Back

Using Internet tools

Date of publication: January 1, 1997

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Ray Poynter

Abstract:

This paper identifies how the tools and languages behind the World Wide Web can be used to standardise the reporting and dissemination process. In particular, the paper shows how one set of standards can be used for live, electronic, and distributed presentations. The paper identifies the technologies which will provide competitive advantages to the companies which master them first.

Ray Poynter

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Poynter, R. (1997a, January 01). Using Internet tools . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/using-internet-tools-