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Research papers

Better television audience measurement through the research integration of set-top box data

This paper is primarily the report of two different major applications of set-top box data. One application involves the full-time measurement of all 300+ channels over a 12-week period in 8,700 set-top boxes in 6,292 homes in one U.S. market.The...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Author: Bill Harvey
June 18, 2004
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Citation

Harvey, B. (2004a, June 18). Better television audience measurement through the research integration of set-top box data . ANA - ESOMAR. Retrieved September 05, 2025, from


https://ana.esomar.org/documents/better-television-audience-measurement-through-the-research-integration-of-set-top-box-data-


Research papers

Getting an IPG

The purpose of this paper is twofold: explore the impact of an Interactive Program Guide (IPG) on TV tuning once an IPG is deployed in a home; and explore the use of IPGs, user feedback, advertising exposure, and click through rates, with user...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Fontana Fitzwilson, Stan Seagren
June 18, 2004
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Citation

Fitzwilson and Seagren (2004a, June 18). Getting an IPG. ANA - ESOMAR. Retrieved September 05, 2025, from


https://ana.esomar.org/documents/getting-an-ipg


Research papers

Idolised advertising

This paper sets out to prove that viewers that become deeply involved in event television programs, such as Idol, respond more positively to advertising.The nature of the program offers multiple touch points for viewers to form bonds with the event....

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Jim Alexander, Doug Peiffer
June 18, 2004
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Citation

Alexander and Peiffer (2004a, June 18). Idolised advertising. ANA - ESOMAR. Retrieved September 05, 2025, from


https://ana.esomar.org/documents/idolised-advertising


Research papers

Radio: Is recent history destiny?

Radio has been 'repositioned' by TV as a 'less' effective medium for brand building. Media research often addresses the question 'How does radio as a medium differ from other channels?' instead of the more important question 'What can radio do for...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Author: Bill Ratcliffe
June 17, 2004
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Citation

Ratcliffe, B. (2004a, June 17). Radio: Is recent history destiny?. ANA - ESOMAR. Retrieved September 05, 2025, from


https://ana.esomar.org/documents/radio-is-recent-history-destiny-


Research papers

Radio's unique contribution to the media mix according to PPM's 'real' cross-media measurement

This paper identifies the planning/selling situations where radio contributes substantially to the media mix.'Real' unified cross-media information from Arbitron's Portable People Meter (PPM) data provide the input and Stone House Systems' analytics...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Roberta M. McConochie, Beth Uyenco, Kevin Killion
June 17, 2004
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Citation

McConochie, Uyenco and Killion (2004a, June 17). Radio's unique contribution to the media mix according to PPM's 'real' cross-media measurement. ANA - ESOMAR. Retrieved September 05, 2025, from


https://ana.esomar.org/documents/radio-s-unique-contribution-to-the-media-mix-according-to-ppm-s-real-cross-media-measurement


Research papers

So you bought yourself a PPM panel...

Since May 2003 the Flemish broadcaster VRT (Vlaamse Radio en Televisieomroep) and its advertising partner VAR (Vlaamse Audiovisuele Regie) have established a fully operational PPM panel for Radio audience measurement, with additional television...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Wouter Quartier, Sven Lardon
June 17, 2004
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Citation

Quartier and Lardon (2004a, June 17). So you bought yourself a PPM panel.... ANA - ESOMAR. Retrieved September 05, 2025, from


https://ana.esomar.org/documents/so-you-bought-yourself-a-ppm-panel-


Research papers

Radio zapping

This paper reports on switching during radio advertising, based on analysis of GfK Media GB's survey of radio listening and television viewing, commissioned by The Wireless Group using Radiocontrol audience measurement technology. Bringing the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Lex van Meurs, Nick North
June 17, 2004
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Citation

van Meurs and North (2004a, June 17). Radio zapping. ANA - ESOMAR. Retrieved September 05, 2025, from


https://ana.esomar.org/documents/radio-zapping


Research papers

Give us this day our daily effect

This paper focuses on how radio reach builds up. When do our listeners start to recognise radio spots? After how many days of airing, after how many times of hearing? The results are based on a telephone survey among 3,889 radio listeners and show us...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Karin Schut, John H. Faasse
June 17, 2004
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Citation

Schut and Faasse (2004a, June 17). Give us this day our daily effect. ANA - ESOMAR. Retrieved September 05, 2025, from


https://ana.esomar.org/documents/give-us-this-day-our-daily-effect


Research papers

Radio surveys via fixed and mobile telephone

This paper describes why and how the population which can only be reached by mobile phones (10% of the population in France) has been included in the French Radio audience survey.

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Jérôme Néraudau, Emmanuelle Le Goff
June 17, 2004
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Citation

Néraudau and Le Goff (2004a, June 17). Radio surveys via fixed and mobile telephone. ANA - ESOMAR. Retrieved September 05, 2025, from


https://ana.esomar.org/documents/radio-surveys-via-fixed-and-mobile-telephone