Back

Radio surveys via fixed and mobile telephone

Date of publication: June 17, 2004

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Jérôme Néraudau, Emmanuelle Le Goff

Abstract:

This paper describes why and how the population which can only be reached by mobile phones (10% of the population in France) has been included in the French Radio audience survey.

Jérôme Néraudau

Author

This is a long description of some author details.

Emmanuelle Le Goff

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Néraudau and Le Goff (2004a, June 17). Radio surveys via fixed and mobile telephone. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/radio-surveys-via-fixed-and-mobile-telephone