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Radio surveys via fixed and mobile telephone

Date of publication: June 17, 2004

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Jérôme Néraudau, Emmanuelle Le Goff

Abstract:

This paper describes why and how the population which can only be reached by mobile phones (10% of the population in France) has been included in the French Radio audience survey.

Jérôme Néraudau

Author

This is a long description of some author details.

Emmanuelle Le Goff

Author

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Néraudau and Le Goff (2004a, June 17). Radio surveys via fixed and mobile telephone. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/mobile-telephone