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Getting an IPG

Date of publication: June 18, 2004

Catalogue: ESOMAR/ARF WAM Conference 2004: Television

Authors: Fontana Fitzwilson, Stan Seagren

Abstract:

The purpose of this paper is twofold: explore the impact of an Interactive Program Guide (IPG) on TV tuning once an IPG is deployed in a home; and explore the use of IPGs, user feedback, advertising exposure, and click through rates, with user profiles.

Fontana Fitzwilson

Author

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Stan Seagren

Author

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Fitzwilson and Seagren (2004a, June 18). Getting an IPG. ANA - ESOMAR. Retrieved April 25, 2024, from


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