Resources Library by ANA

Good design= good experience= good business

Innovation is a theme that runs through every experience IDEO designs whether manifest in a product or a service, an environment or digitally. We have developed methods and tools to stimulate innovation and get from great idea to reality really...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Alan South

February 27, 2005

From marketing to 'societing'

The world of research is undergoing a process of change characterised by the emergence of increasingly sophisticated techniques that depart from traditional market research to embrace other methods drawing from psychology, ethnography, semiotics,...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Tiziana Traldi, Furio Camillo, Francesco Morace

Company: Future Concept Lab s.r.l.

February 27, 2005

Reengineering the research process

Innovation in the early decades of the market research industry was demand and product focussed while in the later stages the innovation was driven by the availability of new techniques and was process focused.It depends on the business model a...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Sander van Meeuwen, Dirk Huisman

Company: SKIM

February 27, 2005

Global customer satisfaction monitoring

This paper reviews some of the key issues facing organisations that monitor customer satisfaction on a global basis.In particular, it investigates the banking sector and draws on the experience of global financial institutions in terms of designing a...

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Alison Blair

February 1, 2005

Women as emerging wealth owners in Asia

In a rapidly developing Asia, the role of women has changed. For one, women's role in financial management has shifted from traditionally managing the family's 'purse strings' to being in control of their own finances.Asian women are now able to...

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: WeeGuan Chan, Marilyne Chem Su-Fern

Company: KANTAR TNS Malaysia

February 1, 2005

Building the corporate brand

This paper deals with the specific research methods and tools used to help UBS develop a global corporate brand with credible appeal to high net worth customers who think of he individual advisor as the 'brand'. The Wirthlin Values approach is used...

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: Oliver Loch, Patricia Kidd

Company: Harris Interactive (Europe)

February 1, 2005

Live without fear

The paper is a case study of the ABN-AMRO Freedom credit card, born of a journey of understanding the consumer using a multi-pronged and iterative process.The research exercise involved studying the cultural context of saving and finance;...

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: Sangeeta Gupta, Vasantha Kumar, Madhumita Chakraborty

Company: Nielsen

February 1, 2005

The BBVA brand experience

This paper reviews the process through which BBVA developed and implemented its brand strategy, resulting in strategic positioning ('Brand Vision').Concerning implementation, steps were developed to define a brand personality and to develop the 'look...

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: Angel Alloza, Fernando Prado

February 1, 2005

Co-branding opportunities

Until now insight development in the credit card business has meant using focus groups, and giving a lot of weight to interpretation, especially in light of the investment nature of the card offer.Unfortunately this method offers only directional...

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Howard R. Moskowitz

Companies: MasterCard, Moskowitz Jacobs Inc.

February 1, 2005