Abstract:

In a rapidly developing Asia, the role of women has changed. For one, women's role in financial management has shifted from traditionally managing the family's 'purse strings' to being in control of their own finances. Asian women are now able to create, accumulate and grow wealth in their own right; they are also decision makers of their own fortunes and present great potential for businesses and marketers alike - especially in the financial sector. This presentation examines the potential of the Asian female segment for financial houses. It considers the needs and attitudes of these women towards wealth management - which are different from men.