Abstract:

Innovation is a theme that runs through every experience IDEO designs whether manifest in a product or a service, an environment or digitally. We have developed methods and tools to stimulate innovation and get from great idea to reality really quickly. It is not enough to deliver an innovative design solution, but teaching clients how to gather actionable insights through empathic research and how to prototype these into robust scenarios that can be developed and realised quickly is truly valuable. This kind of working model demands radical collaboration between client and designer, open minds, energy and a wide array of skills covering business factors, human factors, science and design. This will be illustrated with international case studies.