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Research papers

Computing unique user counts from server log files

ABC Interactive (ABCi), with cooperation of the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC), performed an analysis of different methods of measuring unique visitors for a sample of websites. The analysis demonstrates the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Authors: Richard P. Bennett, Steve A. Guenther, Scott J. Hanson, Martha Stone
June 12, 2002
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Citation

Bennett, Guenther, Hanson and Stone (2002a, June 12). Computing unique user counts from server log files . ANA - ESOMAR. Retrieved April 05, 2026, from


https://ana.esomar.org/documents/computing-unique-user-counts-from-server-log-files-


Research papers

Cross-media measurement

The Dove Nutrium Bar cross-media case study represents a breakthrough. It is the beginning of the answer of where online fits into the marketing mix. In answering this question, it applied a combination of best practice research techniques. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Rex Briggs
June 12, 2002
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Citation

Briggs, R. (2002a, June 12). Cross-media measurement . ANA - ESOMAR. Retrieved April 05, 2026, from


https://ana.esomar.org/documents/cross-media-measurement-


Research papers

Optimising the effect of hybrid marketing campaigns

The Internet makes it easier to break target groups down to the level of 'one to one' marketing. Although this marketing dream is definitively a technical possibility, in practice it appears to be very difficult. People do not like to be approached...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Authors: Jeroen Rietberg, Meta Menkveld
June 12, 2002
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Citation

Rietberg and Menkveld (2002a, June 12). Optimising the effect of hybrid marketing campaigns. ANA - ESOMAR. Retrieved April 05, 2026, from


https://ana.esomar.org/documents/optimising-the-effect-of-hybrid-marketing-campaigns


Research papers

Utilizing segmentation throughout the research program as another means of audience measurement

This paper discusses the steps taken by VH1 Research&Planning to imbue a segmentation study conducted in 1999 into other research tools, including qualitative brand work, ethnographic research and quantitative brand tracking, and using results from...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Colleen Fahey Rush, Danielle N. O'Reilly
June 9, 2002
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Citation

Rush and O'Reilly (2002a, June 09). Utilizing segmentation throughout the research program as another means of audience measurement. ANA - ESOMAR. Retrieved April 05, 2026, from


https://ana.esomar.org/documents/utilizing-segmentation-throughout-the-research-program-as-another-means-of-audience-measurement


Research papers

Better television audience measurement through cable and satellite set top boxes

Digital set top boxes (DSTBs) offer broadcasters, agencies and advertisers a potential measurement technology and sample size to provide set tuning data, virtually down to the second, for even the most fragmented TV markets based on what eventually...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Bill Harvey, Russ Booth, Tony Jarvis
June 9, 2002
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Citation

Harvey, Booth and Jarvis (2002a, June 09). Better television audience measurement through cable and satellite set top boxes. ANA - ESOMAR. Retrieved April 05, 2026, from


https://ana.esomar.org/documents/better-television-audience-measurement-through-cable-and-satellite-set-top-boxes


Research papers

Digivolving digital kids

This paper demonstrates how, in an increasingly competitive and cluttered media marketplace, sophisticated audience research can work with and compliment marketing strategy in order to pinpoint targets, minimise wastage and identify growth...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Shari Donnenfeld, Caroline Dukes
June 9, 2002
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Citation

Donnenfeld and Dukes (2002a, June 09). Digivolving digital kids. ANA - ESOMAR. Retrieved April 05, 2026, from


https://ana.esomar.org/documents/digivolving-digital-kids


Research papers

Effect of short time viewing patterns on ratings and shares

There is a special type of convergence between TV and the Internet. With an increasing number of channels the process of search in TV becomes more similar to the process of search in the Internet. The criterion of 'stickiness' therefore becomes more...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Bernhard Engel
June 9, 2002
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Citation

Engel, B. (2002a, June 09). Effect of short time viewing patterns on ratings and shares. ANA - ESOMAR. Retrieved April 05, 2026, from


https://ana.esomar.org/documents/effect-of-short-time-viewing-patterns-on-ratings-and-shares


Research papers

ITV - Worth measuring?

One could argue that it is not possible to measure the audience of a new medium until that medium - and hence, an audience for it - actually exists. In the United States, buyers and sellers of interactive media have estimated audiences for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Robert J. Burgess, Maritza DiSciullo
June 9, 2002
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Citation

Burgess and DiSciullo (2002a, June 09). ITV - Worth measuring? . ANA - ESOMAR. Retrieved April 05, 2026, from


https://ana.esomar.org/documents/itv---worth-measuring-


Research papers

Who's watching my ADS?

This paper looks at the results of a study on quality of viewing (in terms of level of attention to program), and how this data can be used to improve the efficiency of real world media planning.

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Brian Rock, Robert Chard
June 9, 2002
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Citation

Rock and Chard (2002a, June 09). Who's watching my ADS? . ANA - ESOMAR. Retrieved April 05, 2026, from


https://ana.esomar.org/documents/who-s-watching-my-ads-