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Effect of short time viewing patterns on ratings and shares

Date of publication: June 9, 2002

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Author: Bernhard Engel

Abstract:

There is a special type of convergence between TV and the Internet. With an increasing number of channels the process of search in TV becomes more similar to the process of search in the Internet. The criterion of 'stickiness' therefore becomes more important for television. This paper describes the effect of short time viewing patterns on the performance of different channels, programs, genres and time slots. The paper also shows the distribution of search activities for television programs.

Bernhard Engel

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Engel, B. (2002a, June 09). Effect of short time viewing patterns on ratings and shares. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/tv-viewing-patterns-in-internet-access-homes