Resources Library by ANA

Design your own vehicle

This paper describes the application of a new method of assessing individual customer preferences in conjunction with choice-based conjoint analysis. While individual differences in preference can be estimated from choice data, this method captures...

Catalogue: ESOMAR Automotive Marketing Conference 2002

Authors: James H. Christian, David G. Bakken

Company: Harris Interactive (Europe)

March 4, 2002

Consumer value research

Recent changes between car manufacturers and their suppliers accent the need for shared consumer knowledge. The relation between carmakers and their suppliers is gradually evolving from the purchase of components to the negotiation of complete...

Catalogue: ESOMAR Automotive Marketing Conference 2002

Authors: Geoffroy Allard de Grandmaison, Marc Gonnet

March 4, 2002

New car buyers in the United States

This paper describes how the impact of new Generation Y automotive consumers in the American marketplace is being handled by Honda' research and development arm in the United States. This division is responsible for the creation of new product...

Catalogue: ESOMAR Automotive Marketing Conference 2002

Authors: Kevin M. Joostema, Tim Benner

Company: KANTAR TNS Malaysia

March 4, 2002

Research Wold (March 2002)

Latin America grew in the 90’s when each country embarked on economic reforms towards a free market. With an increasing presence of the large international research chains, the market research industry in Latin America shares many of the same...

Catalogue: Research World 2002

Author: ESOMAR B.V.

March 1, 2002

The public health impact of direct-to-consumer advertising in the United States

While the United States has pioneered the use of direct-to-consumer advertising (DTCA) of prescription drugs, this topic is being discussed and considered by policymakers in Europe and many other countries.These countries are looking at the United...

Catalogue: ESOMAR Global Healthcare 2002

Authors: Humphrey Taylor, Katherine Binns

Company: Harris Interactive (Europe)

February 17, 2002

The chronically ill patient

Innovation in diagnosis, better understanding of disease prevention and continuous improved medications, in addition to an ageing population, are the cause of an ever-increasing market segment, namely the segment of the chronically ill or chronically...

Catalogue: ESOMAR Global Healthcare 2002

Author: Chris Krattiger-Savelkouls

February 17, 2002

Internal and external stakeholders forum

The authors of this paper provide an examination of the way in which the healthcare industry perceives itself, both currently and over the next 20 years. The study surveyed the opinions of 44 leading figures and stakeholders in the healthcare...

Catalogue: ESOMAR Global Healthcare 2002

Authors: Stephen Welch, Nic Wiseman

February 17, 2002

Knowing the patient

Longitudinal patient data has been cited as the largest single gap in healthcare data. This paper shows how a new, patent pending, patient-centric approach to data collection has been designed, using panel recruitment techniques and multi-source data...

Catalogue: ESOMAR Global Healthcare 2002

Author: Simon Fitall

February 17, 2002

Lessons from consumer marketing

The author of this paper covers some of the requirements for producing great consumer advertising and assesses some of the implications for pharmaceutical marketing. The scope is the strategy behind great advertising. Excellent implementation is...

Catalogue: ESOMAR Global Healthcare 2002

Author: Sharon Spiers

February 17, 2002