Back

New car buyers in the United States

Date of publication: March 4, 2002

Catalogue: ESOMAR Automotive Marketing Conference 2002

Company:

Authors: Kevin M. Joostema, Tim Benner

Abstract:

This paper describes how the impact of new Generation Y automotive consumers in the American marketplace is being handled by Honda' research and development arm in the United States. This division is responsible for the creation of new product concepts and advanced product planning and market research efforts for Honda in the Americas. The way in which industry in the United States reacts to the Generation Y inflow could alter the global positioning of brands and have ripple effects in markets in Europe and Japan/Asia well. In exploring the research and product concept creation by Honda, it will be seen why the entire automotive industry in the United States needs new products for Generation Y, while gaining insight into one of the world's most successful automotive brand.

Kevin M. Joostema

Author

This is a long description of some author details.

Tim Benner

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Assessing the changes in the attitudes of new passenger car buyers in three Arab countries

Catalogue: Seminar 1987: Research In Arab Countries

Author: George Laham

 

June 15, 1987

×

Citation

Laham, G. (1987a, June 15). Assessing the changes in the attitudes of new passenger car buyers in three Arab countries. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/assessing-the-changes-in-the-attitudes-of-new-passenger-car-buyers-in-three-arab-countries


Research Papers

Managing circulation sales in the United States

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Kurt J. Burghardt, Roger M. Loeb

Company: Nielsen

August 1, 1975

×

Citation

Burghardt and Loeb (1975a, August 01). Managing circulation sales in the United States. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/managing-circulation-sales-in-the-united-states


Research Papers

Understanding Hispanic consumers in the United States

Catalogue: Ethnic Marketing 2000

Author: Henry Adams-Esquivel

Company: KANTAR TNS Malaysia

July 1, 2000

×

Citation

Adams-Esquivel, H. (2000a, July 01). Understanding Hispanic consumers in the United States. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/understanding-hispanic-consumers-in-the-united-states


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Joostema and Benner (2002a, March 04). New car buyers in the United States . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/understanding-hispanic-consumers-in-the-united-states