Resources Library by ANA

Learning brands

Children, as children ,are significant spenders and consumers ; as prospective adults, they are the market of the future. As young consumers they are also students of the market, learning to recognize brands and associate them with products and...

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Robert G. Wyckham, Colleen Collins Dodd

August 1, 2000

Research World (July/August 2000)

Latin American economies sprang to life in the '90s, as witnessed by an unprecedented growth in consumption. John Price, from InfoAmericas, looks at what ended this spectacular gold rush and sheds some light at how to mine the rich marketing...

Catalogue: Research World 2000

Author: ESOMAR B.V.

August 1, 2000

Mothers and children

The extent and importance of children's opinion leading power is a phenomenon which concerns advertisers confronted with an advertising message for products consumed by children. Indeed, in this case one not only has to attract the children but also...

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Frederique Micouleau, Patrick Ballarin

August 1, 2000

Measuring a difficult group

In any measurement system, there may be some groups that are more difficult to measure, or are perceived as more difficult to measure than others. In August of 1992, Nielsen started a program to address concerns about the accuracy of measurement of...

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: Rachel Mueller Lust

August 1, 2000

Ethnic marketing

This volume includes papers devoted to the following subjects: the role of ethnicity as it relates to a national identity; global/cultural awareness; new influences on a culture. Additionally, we have the treat of understanding trend sharing across...

Catalogue: Ethnic Marketing 2000

Author: Todd Cunningham

July 1, 2000

Ford's multicultural strategy

Ford of Canada has approached the problem of a heterogeneous Canadian market with a great deal of sensitivity. Historically, Ford has not been as successful matching its penetration of the Quebec market to levels obtained in the rest of Canada. This...

Catalogue: Ethnic Marketing 2000

Authors: R. Scott Evans, Pat Richards

July 1, 2000

African-American and Latino youth consumer study

African American and Latino urban youth represent a culture that is oppositional to the values, norms and institutions of mainstream culture. They spend time attempting to differentiate themselves from mainstream culture in exchange for...

Catalogue: Ethnic Marketing 2000

Author: Ivan Juzang

July 1, 2000

Understanding Hispanic consumers in the United States

Drawing on U.S. census data and primary research recently conducted among Hispanic consumers in the United States by TNS Market Development, this paper uses a systematic transcultural marketing approach to highlight critical demographic,...

Catalogue: Ethnic Marketing 2000

Author: Henry Adams-Esquivel

Company: KANTAR TNS Malaysia

July 1, 2000

Italy's image and potential

This paper illustrates the main findings of a multi-country study carried out by Market Dynamics International between May and September 1999 on behalf of RAI International, the content provider for the international market (via cable and satellite)...

Catalogue: Ethnic Marketing 2000

Authors: Clara Origlia, Loredana Cornero

Company: Market Dynamics International srl

July 1, 2000