Research World (July/August 2000)

Date of publication: August 1, 2000

Catalogue: Research World 2000

Author: ESOMAR B.V.

Abstract:

Latin American economies sprang to life in the '90s, as witnessed by an unprecedented growth in consumption. John Price, from InfoAmericas, looks at what ended this spectacular gold rush and sheds some light at how to mine the rich marketing opportunities that still exist.

ESOMAR B.V.

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