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Wilson and Garofalo (1994a, June 01). Prioritising strategies for an established brand. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/prioritising-strategies-for-an-established-brand
Leenders, Janszen and Wierenga (1994a, June 01). Structuring the marketing. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/structuring-the-marketing
Volat and Goodwin (1994a, June 01). Traditional medical journal ad testing considerations for the Japanese market. ANA - ESOMAR. Retrieved April 26, 2024, from
Murgatroyd and Schoenfeld (1994a, June 01). Using the market to help the product team in the development process. ANA - ESOMAR. Retrieved April 26, 2024, from
Wyncoll and Markham (1994a, June 01). Business restructuring in market research. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/business-restructuring-in-market-research
Mcmaster and Cawte (1994a, June 01). Corevalues? in G.P.s' treatment of angina . ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/corevalues-in-g-p-s-treatment-of-angina-
Gerson, G. (1994a, June 01). The pharmaceutical information center... A major resource for decision making. ANA - ESOMAR. Retrieved April 26, 2024, from
Atkinson, B. (1994a, June 01). The sales manager. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/the-sales-manager
Fitall, S. (1994a, June 01). Commercial assessment of resource allocation. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/commercial-assessment-of-resource-allocation