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Research reports
ICC/ESOMAR international code of marketing and social research practice
This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1995
Research papers
Capitalism and the foreign investor
These unique surveys of Russia's regions offer insights into the development of one crucial aspect of capitalism -- attitudes and policy preferences among both opinion leaders and the general public. Begun in 1994 and continuing today, these surveys...
Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Elena I. Bashkirova, David A. Jodice
Companies: ROMIR, D3 Systems, Inc.
September 1, 1995
Research papers
Corporate identity
Market research is playing an increasingly important role in corporate identity programmes. Such programmes call for action-oriented research to guide specific decisions on current and desired image, in monitoring the marketing environment, and in...
Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Philip Dover, Roy Croft, Robert Kopp
September 1, 1995
Research reports
ESOMAR Annual Market Study 1994
This current report covers the 1994 market statistics. For the seventh year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...
Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1995
Research papers
Opening markets and opening relationships in market research
In order to develop and implement effective marketing strategies, Western companies entering the East European countries should be well acquainted with the in-depth social and cultural processes that are taking place in these societies and how the...
Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Simeon Jelev, Kevin Duffey
Company: MAP Marketing Research Ltd.
September 1, 1995
Research papers
Research for corporate decisions
The ABN AMRO bank has outsourced the Consumer Marketing Research Department. The NIPO the major Marketing Research company in the Netherlands handles all the marketing research for the consumer market. The NIPO consultant has responsibility for the...
Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Jan Bouts, Marga Brijs
Company: NIPO
September 1, 1995
Research papers
Scanner-based data applications for improving FMCG sales and marketing efforts
Electronic Point Of Sale (EPOS) data from grocery store scanners have led a revolution in the way manufacturers and retailers use data for strategic and tactical decision making. The industry continues to change, with more robust, actionable...
Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Thomas Harris
September 1, 1995
Research papers
Big deal
This is a quantitative analysis of the advertising philosophy of ten prominent people in Dutch advertising - five from big commercial firms, e.g.: Mora (Lever) and DE (Sara Lee), and five from big advertising agencies, e.g.: Saatchi & Saatchi and...
Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Marten Brouwer, Nina Binnendijk
September 1, 1995
Research papers
