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Research papers

Advertiser feedback

Not only must we evaluate the national mass appeal channels, but local market channels and potentially the hundreds of special appeal channels. We also, I suggest, need to change our perspective from evaluation of the transmission carrier to the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Roger E. Godbeer
Company: Colgate-Palmolive
May 1, 1994
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Citation

Godbeer, R. E. (1994a, May 01). Advertiser feedback. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertiser-feedback


Research papers

How to double your audience

In Canada a combination of factors both stimulate and impede audience research. The complex Canadian broadcasting system and the competition among research suppliers create a situation in which innovative research solutions are frequently proposed...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Kiefl
May 1, 1994
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Citation

Kiefl, B. (1994a, May 01). How to double your audience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-double-your-audience


Research papers

Interactive TV

New communications technologies are promising an array of new interactive services that will be available in the near future to consumers. In assessing the market for interactive television, our research focused on these objectives: 1. What is the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Marjorie Michitti
May 1, 1994
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Citation

Michitti, M. (1994a, May 01). Interactive TV. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/interactive-tv


Research papers

Rating the ratings

Peoplemeter panels have been the principal tool for measuring TV audience behaviour for about ten years now, yet there is no universal agreement on the right way of running such a panel. Although bodies such as EAAA and EBU have started to explore...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Trevor Sharot
May 1, 1994
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Citation

Sharot, T. (1994a, May 01). Rating the ratings. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/rating-the-ratings


Research papers

Theory and data in the design of interactive television structures

Currently, many companies are designing and testing multi-channel interactive television systems. In many of these designs, the research systems are envisioned to be integrated as part of the medium itself. Such integrated research systems could...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Paul J. Donato, Roland Soong
May 1, 1994
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Citation

Donato and Soong (1994a, May 01). Theory and data in the design of interactive television structures. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/theory-and-data-in-the-design-of-interactive-television-structures


Research papers

Peoplemeters

The intent of this paper is to merely provide the perspective of one individual in the advertising industry. One rationale regarding the benefits derived from peoplemeters and the highlighting of a critical dimension of information that has been...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Joseph C. Philport
May 1, 1994
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Citation

Philport, J. C. (1994a, May 01). Peoplemeters. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/peoplemeters


Research papers

Testing consumer interest in the electronic highway: What do consumers want?

This paper will review a long term Canadian research programme which has tested consumer interest in and demand for what might be termed the first generation of new communication services-teletext services, cable TV specialty channels, repeat...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Kiefl
May 1, 1994
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Citation

Kiefl, B. (1994a, May 01). Testing consumer interest in the electronic highway: What do consumers want?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/testing-consumer-interest-in-the-electronic-highway-what-do-consumers-want-


Research papers

The challenge of continuous improvement...The integrated data source approach to market research

The paper is divided into two parts. The first part discusses the factors which will lead advertisers in general, and one advertiser specifically into complementary data sources to the traditional data banks preferred by marketers, or those preferred...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Richard S. Wilson, Roger E. Godbeer
Company: Colgate-Palmolive
May 1, 1994
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Citation

Wilson and Godbeer (1994a, May 01). The challenge of continuous improvement...The integrated data source approach to market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-challenge-of-continuous-improvement-the-integrated-data-source-approach-to-market-research


Research papers

Towards harmonization of TV audience measurement

This paper sets out to summarise and to invite comment and criticism of the recently published 2nd edition of the EBU guidelines "Towards Harmonization of Television Audience Measurement Systems". It has been a collaborative venture involving...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Toby Syfret, Peter Menneer
May 1, 1994
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Citation

Syfret and Menneer (1994a, May 01). Towards harmonization of TV audience measurement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/towards-harmonization-of-tv-audience-measurement