Back

Art and market

Date of publication: September 1, 1995

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Jose Llusa Maso, Francisco Ruiz

Abstract:

The world of art - and that of painting in particular - rests on values. The subject of this talk is a study of what these values are - whether they are aesthetic, economic, functional or some other sort - and how these values operate in the process of commercialisation according to the type of buyer or of purchase.

Jose Llusa Maso

Author

This is a long description of some author details.

Francisco Ruiz

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

On the appreciation process of art objects and the experience of visiting an exhibition in an art museum

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Carole P. Duhaime, Annamma Joy, Christopher A. Ross

 

June 15, 1990

×

Citation

Duhaime, Joy and Ross (1990a, June 15). On the appreciation process of art objects and the experience of visiting an exhibition in an art museum. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/on-the-appreciation-process-of-art-objects-and-the-experience-of-visiting-an-exhibition-in-an-art-museum


Research Papers

Semiotics of art

Catalogue: Qualitative 2007

Author: Luigi Toiati

Company: Focus S.r.L.

November 12, 2007

×

Citation

Toiati, L. (2007a, November 12). Semiotics of art. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/semiotics-of-art


Webinars

The art and science of storytelling in market research

Catalogue: Webinars 2017

Author: Holly Carter

Company: Forsta

December 29, 2017

×

Citation

Carter, H. (2017a, December 29). The art and science of storytelling in market research. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-art-and-science-of-storytelling-in-market-research


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Maso and Ruiz (1995a, September 01). Art and market. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-art-and-science-of-storytelling-in-market-research