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Art and market

Date of publication: September 1, 1995

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Jose Llusa Maso, Francisco Ruiz

Abstract:

The world of art - and that of painting in particular - rests on values. The subject of this talk is a study of what these values are - whether they are aesthetic, economic, functional or some other sort - and how these values operate in the process of commercialisation according to the type of buyer or of purchase.

Jose Llusa Maso

Author

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Francisco Ruiz

Author

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Research Papers

On the appreciation process of art objects and the experience of visiting an exhibition in an art museum

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Carole P. Duhaime, Annamma Joy, Christopher A. Ross

 

June 15, 1990

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Citation

Duhaime, Joy and Ross (1990a, June 15). On the appreciation process of art objects and the experience of visiting an exhibition in an art museum. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/on-the-appreciation-process-of-art-objects-and-the-experience-of-visiting-an-exhibition-in-an-art-museum


Research Papers

Semiotics of art

Catalogue: Qualitative 2007

Author: Luigi Toiati

Company: Focus S.r.L.

November 12, 2007

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Citation

Toiati, L. (2007a, November 12). Semiotics of art. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/semiotics-of-art


Webinars

The art and science of storytelling in market research

Catalogue: Webinars 2017

Author: Holly Carter

Company: Forsta

December 29, 2017

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Citation

Carter, H. (2017a, December 29). The art and science of storytelling in market research. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/the-art-and-science-of-storytelling-in-market-research


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Citation

Maso and Ruiz (1995a, September 01). Art and market. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/the-art-and-science-of-storytelling-in-market-research