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Research papers

The power of your own diaspora

Ojos en el Mundo is the first market research online community, created by ProColombia, that encourages integration among Colombians living abroad, in order to gather crucial information for Colombian exporters such as consumer preferences, business...

Catalogue: Latin America 2020 - Insights Festival
Authors: Pedro Fernández, Laura Catalina Gómez
Company: ProColombia
October 19, 2020
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Citation

Fernández and Gómez (2020a, October 19). The power of your own diaspora. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/the-power-of-your-own-diaspora


Research papers

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Company: Maru/Matchbox
October 19, 2020
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Citation

Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/innovate-or-die-or-die-innovating-


Research papers

Hispanics across the Americas

Knowing your target audience's future needs and behaviours is invaluable in order for a business to grow. Yet often, our view into the future is murky, and it is challenging to identify the most significant shifts in attitudes, values,...

Catalogue: Latin America 2020 - Insights Festival
Authors: Roberto Ruiz, Rachel Bonsignore
Companies: GfK, Univision Communications Inc.
October 19, 2020
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Citation

Ruiz and Bonsignore (2020a, October 19). Hispanics across the Americas. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/hispanics-across-the-americas


Videos

Augmented reality

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival
Authors: Cristina Leo, Francisco Calixto
Companies: Synapsis, PepsiCo
October 19, 2020
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Citation

Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/augmented-reality-11626


Videos

YES (Young ESOMAR Society) Award Winners

The YES (Young ESOMAR Society) Award Winners for the LATAM Insight Festival 2020 are:- Nowadays Approaches to Offline Experience from Scarlett Cabrera, Red Thread, Peru- Digging into the Gram from Sharon Weygers, Datum, Peru

Catalogue: Latin America 2020 - Insights Festival
Authors: Scarlett Cabrera Merino, Sharon Weygers
Companies: Datum Internacional S.A., Red Thread
October 19, 2020
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Citation

Merino and Weygers (2020a, October 19). YES (Young ESOMAR Society) Award Winners. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/yes-young-esomar-society-award-winners


Research papers

Augmented reality

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival
Authors: Cristina Leo, Francisco Calixto
Companies: Synapsis, PepsiCo
October 19, 2020
×

Citation

Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/augmented-reality


Research papers

Inca Kola reconnection strategy

Identifying with the true Peruvian - their background, that which is evident with each tasty meal of unique seasoning, that which knows resilience and to overcome any obstacle in order to move forward with ingenuity. "Who" that the Peruvian is, Inca...

Catalogue: Latin America 2020 - Insights Festival
Authors: Fabian Jalife, Tomas Gross
Companies: The Coca-Cola Company , BMC Strategic Innovation
October 19, 2020
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Citation

Jalife and Gross (2020a, October 19). Inca Kola reconnection strategy . ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/inca-kola-reconnection-strategy-


Videos

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Company: Maru/Matchbox
October 19, 2020
×

Citation

Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/innovate-or-die-or-die-innovating--11619


Videos
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Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/brands-with-purpose-11620