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Customer experience: Where it's been and where it's heading

Date of publication: October 29, 2020

Catalogue: Webinars 2020

Company: Qualtrics XM Institute

Author: Bruce Temkin

Abstract:

As organizations improve their Customer Experience (CX) capabilities through better skills and technology, the nature of CX is changing. While collecting survey feedback had been a primary focus for CX programs, organizations are more acutely focusing on the actions they take from the insights. During this presentation, Bruce Temkin will share details on the current CX trajectory.

Join Bruce to learn:

- How is CX becoming more action-oriented?

- What are the elements of a modern CX program?

- Where will CX programs head in the future?

Bruce Temkin

Author

This is a long description of some author details.

  • Video
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Research and decision Authors: H. S. Rich, J. S. Smith
Marketing research policy and programme Authors: Jan van Rees
Research in Africa Authors: Charles Celier
Research in Africa (French) Authors: Charles Celier
Social studies and market research in Spain Authors: Manuel J. Sanchez de Celis
Social studies and market research in Spain (French) Authors: Manuel J. Sanchez de Celis
Some consideration in the application of market research Authors: David Godwin
Some consideration in the application of market research (French) Authors: David Godwin
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Citation

Temkin, B. (2020a, October 29). Customer experience: Where it's been and where it's heading. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/customer-experience-where-it-s-been-and-where-it-s-heading