Abstract:
Never before as visible as today. In Peru, there are more than 1.7 million adults who recognize themselves as LGTBIQ+. However, day by day they face a world that judges and discriminates them for being and expressing how they feel. This research approach this phenomenon, not only to understand it, but also to change it. In three stages (exploration, ideation and co-creation) the population of Metropolitan Lima was segmented to design solutions with multidisciplinary experts and validate them with citizens in virtual communities.
Videos
State of the art of science and evidence based neuromarketing (Spanish)
Catalogue: Latin America 2017: #IN
Author: Jaime Romano
 
June 15, 2017
Videos
How to conduct research in a virgin market (Spanish)
Catalogue: Latin America 2017: #IN
Author: Fernando Alvarez
 
June 15, 2017
Videos
Augmented reality
Catalogue: Latin America 2020 - Insights Festival
Authors: Cristina Leo, Francisco Calixto
Companies: Synapsis, PepsiCo
October 19, 2020
