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Videos

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Alice Merlo, Filip De Boeck, Joeri Van den Bergh, Stefano Taboga
Company: InSites Consulting
June 15, 2013
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Citation

Verhaeghe, Merlo, De Boeck, Van den Bergh and Taboga (2013a, June 15). The art of research. ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/the-art-of-research


Videos

The next big thing

Quallies are always looking to increase their range of eclectic sources of inspiration, and that’s why we want to share our new tools and insights from the worlds of education, policing & the legal profession, TV interviewing and Experimental...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Andy Barker
June 15, 2013
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Citation

Barker, A. (2013a, June 15). The next big thing. ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/the-next-big-thing


Videos

See the data, be the data

Data visualisation in the market research context needs to do three things:1. Convey information in a quick, easily understandable and memorable way. 2. Engage with the audience – get them thinking about what the information might mean, how they...

Catalogue: Congress 2013: Think Big
Author: Deb Sleep
June 15, 2013
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Citation

Sleep, D. (2013a, June 15). See the data, be the data. ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/see-the-data-be-the-data


Videos

Knorr

Originally formed in 1838, Knorr has become one of the largest global food brands, offering a wide range of products. In 2011, Knorr’s Canadian business was experiencing severe headwinds. Indeed, total Mastebrand sales contracted 10%, with...

Catalogue: Congress 2013: Think Big
Authors: Joseph Chen, Steve Olsen
June 15, 2013
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Citation

Chen and Olsen (2013a, June 15). Knorr. ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/knorr


Videos
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Citation

Koch, M. (2013a, June 15). CEE digital renaissance. ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/cee-digital-renaissance


Videos

Think big

Twice as old but one-tenth the size of management consulting – How can market research Think BIG and imagine how to drive business advantage and exponential growth in the industry? Here are three hypotheses:Market research is positioned to make...

Catalogue: Congress 2013: Think Big
Authors: John Kearon, Milka Karaagaçli, John Hackett, Crawford Hollingworth, Florian Bauer
June 15, 2013
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Citation

Kearon, Karaagaçli, Hackett, Hollingworth and Bauer (2013a, June 15). Think big. ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/think-big


Videos

Radler, a refreshing beer mix

Heineken’s research and marketing teams’ positions couldn’t have been more clear when having to defend a slowing beer market in Romania: explore and unveil business opportunities which could reverse a continuously slugged beer market.?...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Panicos Christopoulos, Codruta Berbecaru
June 15, 2013
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Citation

Christopoulos and Berbecaru (2013a, June 15). Radler, a refreshing beer mix. ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/radler-a-refreshing-beer-mix


Videos

Screen life

Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is...

Catalogue: Congress 2013: Think Big
Author: Robert Ellis
Company: COG Research Ltd.
June 15, 2013
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Citation

Ellis, R. (2013a, June 15). Screen life. ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/screen-life


Videos

How does your cappuccino feel?

This is a joint supplier/client case history which will discuss methodology and results, review the value of the research in terms of what it contributed to the Mane Flavour Company business and demonstrate how the data was used in contributing to...

Catalogue: Congress 2013: Think Big
Authors: Dominique Delfaud, John S. Pawle
Company: QRi Consulting Ltd.
June 15, 2013
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Citation

Delfaud and Pawle (2013a, June 15). How does your cappuccino feel?. ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/how-does-your-cappuccino-feel-