Abstract:

Data visualisation in the market research context needs to do three things: 1. Convey information in a quick, easily understandable and memorable way. 2. Engage with the audience – get them thinking about what the information might mean, how they might action it ... and 3. Deliver information in a timely and cost effective manner. We will use this session to demonstrate some alternative visualisaiton techniques building on our learnings in respondent engagement, gamificaiton and workshopping. The audience will be guided through some simple but effective visualisaiton techniques, creating human bar charts, jigsaw pen portraits and need state collages