Abstract:

Twice as old but one-tenth the size of management consulting – How can market research Think BIG and imagine how to drive business advantage and exponential growth in the industry? Here are three hypotheses: Market research is positioned to make a bigger contribution than it is currently making to drive business success. What's the new competitive advantage of research, beyond data collection? Behavioural sciences are ushering in a revolution in the understanding of human decision making. Is this the next big thing? Market researchers are well equipped in using their understanding of how people make decisions. How should they educate, evangelise, experiment and help businesses to drive significant growth? In this panel, CEOs, entrepreneurs and behavioural visionaries will provoke and inspire you with their perspectives.