Resources Library by ANA

Positioning condoms for high risk groups in Indonesia

Family Health International (FHI), a non-governmental organization, is spearheading a program in Indonesia funded by USAID and aimed at increasing risk reduction behaviour among individuals at high risk of HIV and other Sexually Transmitted...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: Rocky A.C. Hatibie, Jasmine Erna, Achala Srivatsa

Company: Nielsen

November 10, 2002

A new qualitative research tool for global concept testing

At a time when many manufacturers are facing difficult challenges in finding consumer-relevant innovation, global marketing groups are challenging the research industry as a whole to find fast and effective ways to contribute to the development of...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Barbara Busch

November 10, 2002

Consumer research in the context of social transformation

On the basis of research in East Germany, the presentation examines the particular conditions for consumer research in transformation societies. Three hypotheses are presented which will be illustrated using a specific case study.

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Stephan Teuber

November 10, 2002

The brand anniversary model

The Brand anniversary model, which combines creative thinking tools in the process of developing new brand strategies, is presented. Creative thinking tools and Jungian theory of cognitive processes are used both in the consumer research and the...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Doron Ben-Shaul

November 10, 2002

Tracing brands amidst the crisis in Argentina

Qualitative Research usually takes and observes intelligent photographs of social and consumer behavior, assuming that the evolution between points of observation is relatively linear. But movements are not linear, pictures are not valid and...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: Fernando Moiguer, Jorge Karol, Paula Magariños, Marita Soto, F. Gentile

Company: Compañia de Negocios Moiguer

November 10, 2002

Providing online customers with an 'extraordinary customer experience'in telecommunications markets

This paper examines important issues facing telecommunication firms with regard to their website design. The key finding is that telecom websites are complex by trying to achieve many different roles simultaneously. The paper stresses the importance...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Authors: David Jamieson, Matt King

Company: Maritz Research

October 20, 2002

Mobile internet: threat or opportunity?

This paper assesses how operators view Mobile Internet and whether they see it as a threat or opportunity. It evaluates the key Mobile Internet issues confronting operators and suggests actions that they can potentially take to best exploit the...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Author: David Willan

Company: The BPRI Group

October 20, 2002

The beginning?

With major expenditure on 3G licenses by various network suppliers and massive R&D costs incurred by hand-set manufacturers, it is vital for key market players to optimise 3G strategy. This paper explores the consumer element of these strategies and...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Authors: David Walker, Bruce Bogle, Theano Anastasopoulou

October 20, 2002

Beyond the hype

This paper describes how marketing intelligence allows Sony Ericsson to make a more valid assessment of the capitalised value of new products and services enabled by 2.5 and 3rd generation technology. As standard (conjoint) methodologies do not...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Authors: Annica Towliat, Jürgen Warnecke

Company: SKIM

October 20, 2002