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Consumer research in the context of social transformation

Date of publication: November 10, 2002

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Stephan Teuber

Abstract:

On the basis of research in East Germany, the presentation examines the particular conditions for consumer research in transformation societies. Three hypotheses are presented which will be illustrated using a specific case study.

Stephan Teuber

Author

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Research Papers

Transformation in research

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Bill Blyth, Trevor Richards

Company: KANTAR TNS Malaysia

September 23, 2001

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Citation

Blyth and Richards (2001a, September 23). Transformation in research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/transformation-in-research


Research Papers

Cross-cultural consumer targets in a context of rapid social change

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing

Authors: Christine Woesler Panafieu, Daniel Weber, Agnieszka Krason

 

November 1, 1997

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Citation

Panafieu, Weber and Krason (1997a, November 01). Cross-cultural consumer targets in a context of rapid social change . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/cross-cultural-consumer-targets-in-a-context-of-rapid-social-change-


Research Papers

Marketing transformation

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: David Smith

 

September 23, 2001

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Citation

Smith, D. (2001a, September 23). Marketing transformation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/marketing-transformation


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Citation

Teuber, S. (2002a, November 10). Consumer research in the context of social transformation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/marketing-transformation