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Consumer research in the context of social transformation

Date of publication: November 10, 2002

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Stephan Teuber

Abstract:

On the basis of research in East Germany, the presentation examines the particular conditions for consumer research in transformation societies. Three hypotheses are presented which will be illustrated using a specific case study.

Stephan Teuber

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Teuber, S. (2002a, November 10). Consumer research in the context of social transformation. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/consumer-research-in-the-context-of-social-transformation