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The brand anniversary model

Date of publication: November 10, 2002

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Doron Ben-Shaul

Abstract:

The Brand anniversary model, which combines creative thinking tools in the process of developing new brand strategies, is presented. Creative thinking tools and Jungian theory of cognitive processes are used both in the consumer research and the brand planning end of the service provided.

Doron Ben-Shaul

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Citation

Ben-Shaul, D. (2002a, November 10). The brand anniversary model. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/triple-e-brand-model-spanish-