Resources Library by ANA

What radio stations call themselves and what diarykeepers call them

The number and success of radio stations are strongly linked to station format. Listener demographics are linked to the station formats. Thus, separating the effect of station format from listener demographics is difficult. The bigger formats are...

Catalogue: 2nd Radio Research Symposium

Author: Thomas W. White

June 15, 1997

Where East meets West

One hundred fourteen subjects, sixty-four Taiwanese and fifty American, whose ages range from 18 to 81 years, participated in this study to investigate the different emotional responses to twelve global standardized TV commercials. The results...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: Jon D. Morris, Fei-Wen Pai

June 15, 1997

Freeing yourself from the customer satisfaction straightjacket

Growth in companies seeking to determine whether customers are satisfied with products and services is, of course, to be commended. However, many of the customer satisfaction vehicles currently being used have become a straightjacket’ that limit...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: David Smith, Aunia Grogan

Company: DVL Smith Ltd

June 15, 1997

Learning from our listeners

The changes to the Australian Broadcasting Services Act in the mid- 1990’s have meant radio owners are either considering the purchase of new radio stations that were once their competitors or taking advantage of Section 39 licenses to start a...

Catalogue: 2nd Radio Research Symposium

Author: David Rogerson

June 15, 1997

Learning to live in Lilliput, the media-land where small is beautiful

Severe TV audience fragmentation in the United States is prelude to a worldwide ratings slide. This paper argues that from the experience in the United States, audience fragmentation does not signal the end of mass market television. American viewers...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Erwin Ephron

June 15, 1997

A case study on client-agency teamwork in the market research process

This paper demonstrates the synergies obtained by combination of agency and client resources. The result is an improvement in strategic decision making and an enhancement of market research. The research context is the pre-launch phase of a...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Richard Beswick, Urs Mattes

Company: bms Ltd.

June 15, 1997

Research in magazines

This paper concerns the creation and use of a readers’ panel for Gruner + Jahr’s three monthly women’s magazines in Spain: Dunia, Cosmopolitan and Marie Claire.

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Elena Sanchez-Fabres, Teresa Osma

June 15, 1997

Survey samples for place-based media research

Today’s environment has increased the need for advertisers to reach consumers outside the home. This has contributed to the growth of place- based media. Audience estimates for traditional media have historically been based on probability based...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: Tim Dolson, Ceril Shagrin

Company: Nielsen

June 15, 1997

The success story of Amelia

This essay is about the strategic thinking, intuitive feelings and analytical work behind the launch of one of Sweden’s most successful weekly magazines. It describes in steps the combination of factors which led to Amelia’s success. In...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Naomi Seid

June 15, 1997