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Survey samples for place-based media research

Date of publication: June 15, 1997

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Company: Nielsen

Authors: Tim Dolson, Ceril Shagrin

Abstract:

Today’s environment has increased the need for advertisers to reach consumers outside the home. This has contributed to the growth of place- based media. Audience estimates for traditional media have historically been based on probability based sampling methods and have allowed users of the estimates to make inferences with this assumption. Audience estimates for place-based media require unique approaches to achieve probability based samples. This paper will provide examples of design and selection of survey samples for place-based media research.

Tim Dolson

Author

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Ceril Shagrin

Author

This is a long description of some author details.

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Dolson and Shagrin (1997a, June 15). Survey samples for place-based media research. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/qualitative-media-research-in-the-market-place