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The success story of Amelia

Date of publication: June 15, 1997

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Naomi Seid

Abstract:

This essay is about the strategic thinking, intuitive feelings and analytical work behind the launch of one of Sweden’s most successful weekly magazines. It describes in steps the combination of factors which led to Amelia’s success. In short, you can follow the thinking process from the idea to the launching of the magazine.

Naomi Seid

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Seid, N. (1997a, June 15). The success story of Amelia. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-paradox-of-success-