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Research in magazines

Date of publication: June 15, 1997

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Elena Sanchez-Fabres, Teresa Osma

Abstract:

This paper concerns the creation and use of a readers’ panel for Gruner + Jahr’s three monthly women’s magazines in Spain: Dunia, Cosmopolitan and Marie Claire.

Elena Sanchez-Fabres

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Teresa Osma

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Citation

Sanchez-Fabres and Osma (1997a, June 15). Research in magazines. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-and-why-people-buy-magazines-in-the-netherlands