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Research papers

Video insight

Video Insight is a technique which was developed to adapt qualitative research techniques to local cultures in the Middle East. It is believed that this technique does not only offer a higher level of depth, insight and feel for products and...

Catalogue: MENAP Forum 1996: Pressure On Profit
Authors: Mansour El-Ganady Allaf, Mansour El-Ganady
March 1, 1996
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Citation

Allaf and El-Ganady (1996a, March 01). Video insight . ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/video-insight-


Research papers

Brand fitness

The objectives of our paper are to: 1. introduce the concept of brand fitness, 2. substantiate the essential role of research in fitness measurement, and 3. exemplify the use of a research technique that is an integral part of this measurement. Brand...

Catalogue: MENAP Forum 1996: Pressure On Profit
Authors: Harout Krikorian, Lance de Masi
March 1, 1996
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Citation

Krikorian and de Masi (1996a, March 01). Brand fitness . ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/brand-fitness-


Research papers

Diagnostic and predictive advertising pre-testing

The paper starts with examining the needs of marketing and advertising practitioners in the region from advertising pre-testing. This is done through in-depth interviews conducted by the author with a few leading professionals in the advertising...

Catalogue: MENAP Forum 1996: Pressure On Profit
Author: Ravi Miglani
March 1, 1996
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Citation

Miglani, R. (1996a, March 01). Diagnostic and predictive advertising pre-testing. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/diagnostic-and-predictive-advertising-pre-testing


Research papers

Challenges of agricultural market research in Russia

Russia is a vast agricultural market; even in the current depressed state of the economy, farm inputs represent multi-billion dollar purchases. Consumer market research is developing rapidly, but with interviewers located in the large cities with...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Vladimir Lapin
February 1, 1996
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Citation

Lapin, V. (1996a, February 01). Challenges of agricultural market research in Russia. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/challenges-of-agricultural-market-research-in-russia


Research papers

How customer satisfaction research has been integrated in the operations of a service company

The paper gives en overview of the importance of integrate the results from customer satisfaction research in the day to day operations. In the paper it is given a short description of the company - the Swedish Farmers Relief Service Corporation -...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Sven Holmstrom
February 1, 1996
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Citation

Holmstrom, S. (1996a, February 01). How customer satisfaction research has been integrated in the operations of a service company. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/how-customer-satisfaction-research-has-been-integrated-in-the-operations-of-a-service-company


Research papers

Sewage sludge to land

This paper shows how market research was used by a company to help them with their capital investment in new processing plants. An outline of the methodology of the research is provided. The high level of detail required at the sampling and...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Richard Davies
February 1, 1996
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Citation

Davies, R. (1996a, February 01). Sewage sludge to land. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/sewage-sludge-to-land


Research papers

The agricultural market in Italy

The following report analyses some particularly important aspects of the Italian agricultural structure. The total market is very fragmented, consisting of a large number of very small farms that set against a few others of considerable importance,...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Giovanni Monaco
February 1, 1996
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Citation

Monaco, G. (1996a, February 01). The agricultural market in Italy. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/the-agricultural-market-in-italy


Research papers

Agrimanager in France

The decreasing number of farms in France has led the participants of the agricultural knowledge system, i.e. the industrial companies and other organizations to reevaluate their current structures and strategies. The possibility that adaptations of...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Klaus-Dirk Seibold
February 1, 1996
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Citation

Seibold, K. (1996a, February 01). Agrimanager in France. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/agrimanager-in-france


Research reports

Pharmaceutical marketing research

Pharmaceutical marketing research must always be conducted in full conformitywith the principles laid down in the ICC/ESOMAR International Code ofMarketing and Social Research Practice (1995). Because of the specialcharacteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research . ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-