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Video insight

Date of publication: March 1, 1996

Catalogue: MENAP Forum 1996: Pressure On Profit

Authors: Mansour El-Ganady Allaf, Mansour El-Ganady

Abstract:

Video Insight is a technique which was developed to adapt qualitative research techniques to local cultures in the Middle East. It is believed that this technique does not only offer a higher level of depth, insight and feel for products and consumers, but also enhances the validity of qualitative research. The technique, based on a combination of video shots of Saudi house- holds and group discussions, is described in detail and examples of the results are illustrated.

Mansour El-Ganady Allaf

Author

This is a long description of some author details.

Mansour El-Ganady

Author

This is a long description of some author details.

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Research Papers

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Catalogue: Seminar 1988: Media And Media Research

Author: Roger Gane

 

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Citation

Gane, R. (1988a, June 15). Video recorders. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/video-recorders


Research Papers

Video, ergo, agnosco

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Author: Nic Hall

 

March 30, 2003

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Citation

Hall, N. (2003a, March 30). Video, ergo, agnosco . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/video-ergo-agnosco-


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Predicting consumers' acceptance of new video technologies

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Bruce Goerlich, Denman Maroney, Roberta M. McConochie

Company: Nielsen

June 15, 1998

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Citation

Goerlich, Maroney and McConochie (1998a, June 15). Predicting consumers' acceptance of new video technologies. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/predicting-consumers-acceptance-of-new-video-technologies


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Citation

Allaf and El-Ganady (1996a, March 01). Video insight . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/predicting-consumers-acceptance-of-new-video-technologies