Resources Library by ANA

President address

Catalogue: Dynamic. Diverse. Digital

Author: Kristin Luck

Company: ESOMAR

April 15, 2022

AI-Powered Qualitative

In this paper, we explore the use of Conversational Artificial Intelligence (CAI) to engage with humans onsensitive subject matter. The topic we selected to assess its performance was sexual attitudes. We engaged witha sample of n=926 Australians,...

Catalogue: Future-Proofing and Foresight

Authors: Garreth Chandler, Tracey Rankin

Companies: The Evolved Group, Alchemy Research & Insight

April 14, 2022

Leveraging Regional Trends

Numerous trend reports are published every year by trend watchers, creative agencies and marketing consultingfirms. Although most reports are quite insightful, they often present rather generic trends. For clients to have acompetitive advantage, it...

Catalogue: Future-Proofing and Foresight

Authors: Kjell Massen, Nikoletta Abrayni

Companies: InSites Consulting, Diageo

April 14, 2022

Keep Calm and Carry On

This paper celebrates the role of insights in an organisation?s fundamental transformation, from a non-profitorganisation funded by the government, to a thriving business with a distinct voice on a globally important issue:well-being. 

Catalogue: Future-Proofing and Foresight

Authors: Arlene Galvez, Colleen Ryan

Companies: Skills Consulting Group, The Research Agency

April 14, 2022

Moving from Data-Driven to Deeper Human Understanding

We at GSK Consumer Healthcare (GSK CH) are undergoing a transformation, from being the consumerhealthcare division of GSK, to being on our way to becoming a standalone consumer health business. As such,we are transforming the way that we do business,...

Catalogue: Future-Proofing and Foresight

Authors: Liz Haas-Pietronave, James Sallows

Company: GSK

April 14, 2022

Emotional Motivation in Banking

Covid-19's global devastation and consequential economic turmoil has far surpassed the economic shocks ofhistorical Black Swan events. As economies around the world try to get to grips with the full consequences of Covid-19, and the paths theyshould...

Catalogue: Future-Proofing and Foresight

Authors: Con Menictas, Brian Fine

Companies: Strategic Precision, Quality Online Research

April 14, 2022

Tech-celebrating Insights

What's it about?Traditional approaches to research can encounter challenges: too slow, hard to integrate, not actionable enough, low data quality, lack of engagement from research participants, etc. But new advancements in ?restech? (research...

Catalogue: Webinars 2022

Authors: Stephen Kraus, Ray Poynter, Dan Fleetwood

Companies: MRII, QuestionPro

April 14, 2022

How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations

Pernod Ricard and Ipsos have implemented decision intelligence to understand consumers' sentiment and behaviour, to unveilnew consumer motivations and preferences about categories, brands and occasions in people's own words and real-lifecontexts....

Catalogue: Future-Proofing and Foresight

Authors: Florence Rainsard, Emmanuel Probst, Benoit Hubert

Companies: IPSOS, Pernod Ricard

April 14, 2022

Embracing the future

What's it about?The pressures of the last years have been urging brands not only to think differently in terms of corporate social responsibility, shopping convenience, and sustainability but to embrace them with new products, activations, and...

Catalogue: Webinars 2022

Authors: Jie Ying Chow, Dobrinka Vicentijevic, Sanchita Ray, Natnicha Bhumaratana, Anindita Mitra

Companies: EyeSee, Danone

April 13, 2022