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Rocha, Cedraro, Berga, Aiken and Casas (2017a, August 25). It's not market research. It's HBO. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo
Sosa Aiken and Berga (2016a, April 13). Entertainment landscape across generations in Latin America. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/entertainment-landscape-across-generations-in-latin-america-8630