Abstract:
This paper will describe how HBO has developed an innovative market research strategy integrated into a single platform: surveys, online communities, mobile research, gamification, digital ethnography and big data analytics. We want to share with the global research community our main learnings along the way, as well as a road map that anyone can follow in order to transform their market research studies from boring activities, into ongoing fun and engaging experiences, and how we've used results to better support our programming and marketing teams in their agile decision-making processes.
This could also be of interest:
Videos
It's not market research. It's HBO
Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken
 
November 9, 2017
Research Papers
It's not (just) what you say, it's (also) the way that you say it
Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: Margaret Boston, Geraldine Moll
Company: Ogilvy
June 15, 1983
Research Papers
It's no more them and us- It's only us!
Catalogue: Global Diversity 2006
Author: Nic Hall
 
May 8, 2006
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)