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Nagata, S. (1997a, June 15). The renaissance of Chateau Lagrange. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-renaissance-of-chateau-lagrange
Bull and Oxley (1996a, June 15). The search for focus brand values across Europe. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-search-for-focus-brand-values-across-europe
Nicholas and Ghrayeb (1996a, March 01). Brand equity . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-equity-
Metcalfe and West (1995a, June 15). Striving to be the best. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/striving-to-be-the-best
Biel, A. L. (1992a, September 01). Anticipating expectations. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/anticipating-expectations
Oglesby, S. (1992a, June 15). Using conjoint analysis to assess the relative values of 'host' and 'guest' brands in multi-brand products. ANA - ESOMAR. Retrieved September 26, 2024, from
Semprini, A. (1992a, June 15). The brand audit. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-brand-audit
Barrett and Bertolotti (1992a, June 15). Brand evaluation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-evaluation
van Doorn and Stapel (1991a, June 15). Nipo's brand monitor and how advertising works. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/nipo-s-brand-monitor-and-how-advertising-works