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Shanker and Singh (1998a, September 01). Segmenting the Indian market on life style . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/segmenting-the-indian-market-on-life-style-
Shanker and Singh (1997a, September 01). Segmenting the Indian market on lifestyles . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/segmenting-the-indian-market-on-lifestyles-