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Segmenting the Indian market on lifestyles

Date of publication: September 1, 1997

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Alok Shanker, Anand Singh

Abstract:

This paper describes how in a heterogeneous market, such as India, a single socio-economic classification system is not sufficient to discriminate across various product categories. It demonstrates a new basis of segmenting households on lifestyle related parameters which, unlike the existing system, work very well for premium products and services. The results are based on experiments carried out during the last four years to develop the same.

Alok Shanker

Author

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Anand Singh

Author

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Research Papers

Segmenting the Indian market on life style

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Alok Shanker, Anand Singh

 

September 1, 1998

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Citation

Shanker and Singh (1998a, September 01). Segmenting the Indian market on life style . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/segmenting-the-indian-market-on-life-style-


Research Papers

The development of marketing research in the Indian Union

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Eric Paul Woollett Da Costa

 

June 15, 1961

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Citation

Da Costa, E. P. (1961a, June 15). The development of marketing research in the Indian Union. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-development-of-marketing-research-in-the-indian-union


Research Papers

The Indian dilemma

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Julie Petersen, Tanuka Roy

 

June 15, 1998

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Citation

Petersen and Roy (1998a, June 15). The Indian dilemma. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-indian-dilemma


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Citation

Shanker and Singh (1997a, September 01). Segmenting the Indian market on lifestyles . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-indian-dilemma