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Segmenting the Indian market on lifestyles

Date of publication: September 1, 1997

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Alok Shanker, Anand Singh

Abstract:

This paper describes how in a heterogeneous market, such as India, a single socio-economic classification system is not sufficient to discriminate across various product categories. It demonstrates a new basis of segmenting households on lifestyle related parameters which, unlike the existing system, work very well for premium products and services. The results are based on experiments carried out during the last four years to develop the same.

Alok Shanker

Author

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Anand Singh

Author

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Research Papers

Segmenting the Indian market on life style

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Alok Shanker, Anand Singh

 

September 1, 1998

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Citation

Shanker and Singh (1998a, September 01). Segmenting the Indian market on life style . ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/segmenting-the-indian-market-on-life-style-


Research Papers

Reaching the elite

Catalogue: WM3 2007

Authors: L. Chandrashekhar, Joydip Kapadia, Vivek Srivastava

Company: TAM Media Research

June 3, 2007

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Citation

Chandrashekhar, Kapadia and Srivastava (2007a, June 03). Reaching the elite. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/reaching-the-elite


Research Papers

Rural socio-economic classification

Catalogue: Seminar 1998: Adding Transparency To Brand Management

Authors: Bikramjit Chaudhuri, Sophie Josep, Ravindra Godase

 

June 15, 1998

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Citation

Chaudhuri, Josep and Godase (1998a, June 15). Rural socio-economic classification. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/rural-socio-economic-classification


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Citation

Shanker and Singh (1997a, September 01). Segmenting the Indian market on lifestyles . ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/rural-socio-economic-classification