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Segmenting the Indian market on life style

Date of publication: September 1, 1998

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Alok Shanker, Anand Singh

Abstract:

This chapter describes how in a heterogeneous market, such as India, a single socio-economic classification system is not sufficient to discriminate across various product categories. It demonstrates a new basis of segmenting households on life style related parameters which, unlike the existing system, work very well for premium products and services. The results are based on experiments carried out during the last four years.

Alok Shanker

Author

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Anand Singh

Author

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Research Papers

Segmenting the Indian market on lifestyles

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Alok Shanker, Anand Singh

 

September 1, 1997

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Citation

Shanker and Singh (1997a, September 01). Segmenting the Indian market on lifestyles . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/segmenting-the-indian-market-on-lifestyles-


Research Papers

Housing and life style

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Annette Horne

 

September 1, 1973

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Citation

Horne, A. (1973a, September 01). Housing and life style. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/housing-and-life-style


Research Papers

The development of marketing research in the Indian Union

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Eric Paul Woollett Da Costa

 

June 15, 1961

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Citation

Da Costa, E. P. (1961a, June 15). The development of marketing research in the Indian Union. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-development-of-marketing-research-in-the-indian-union


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Citation

Shanker and Singh (1998a, September 01). Segmenting the Indian market on life style . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-development-of-marketing-research-in-the-indian-union