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Webinars

Video as a data source

Can quantitative research simultaneously identify new insights and confirm market opinions? Can video play a role in quantitative research? Yes it can! Through the creative use of video open ends, you will see that quantitative research can uncover...

Catalogue: Webinars 2016
Author: Frank Kelly
June 15, 2016
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Citation

Kelly, F. (2016a, June 15). Video as a data source. ANA - ESOMAR. Retrieved July 08, 2024, from


https://ana.esomar.org/documents/video-as-a-data-source


Webinars

Putting trackers on the right track

Marketers and brand managers need reliable information to understand today's complex, fast-moving business environments. Tracking studies deliver dynamic views of a changing marketplace. But trackers often mean significant investment. How can you be...

Catalogue: Webinars 2015
Authors: Chris De Angelis, Victor Bergh
Company: Research Now SSI
June 15, 2015
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Citation

De Angelis and Bergh (2015a, June 15). Putting trackers on the right track . ANA - ESOMAR. Retrieved July 08, 2024, from


https://ana.esomar.org/documents/putting-trackers-on-the-right-track-