Abstract:

Marketers and brand managers need reliable information to understand today's complex, fast-moving business environments. Tracking studies deliver dynamic views of a changing marketplace. But trackers often mean significant investment. How can you be sure the investment is worth it? In this webinar: -Learn how to bring your tracker into the mobile age – with a special focus on multi-country trackers -Understand how to get the most value and efficiency from your tracker -Know the pitfalls to avoid and the questions to ask your tracker provider -Hear advice on reducing survey length and cognitive burden for better quality results -Get your tracker questions answered by the experts The speakers have between them over 40 years' experience in managing trackers for some of the world's best-known brands. They share their extensive experience to help you maximize the effectiveness and efficiency of your current tracking study – and plan your next successful tracker.