The results has been filter on Catalogues containing Seminar 1991: Publishing For An Optimal Product.
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Aisa and Pogliana (1991a, June 15). The multiplier effect. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-multiplier-effect
Aru, G. (1991a, June 15). The influence of commercial TV on the volume of advertising in magazines and newspapers. ANA - ESOMAR. Retrieved September 26, 2024, from
Gordon and Berlowitz (1991a, June 15). How do press ads really work and how can we measure their performance more realistically. ANA - ESOMAR. Retrieved September 26, 2024, from
Speetzen, R. (1991a, June 15). The influence of commercial TV on the volume of ads in magazines in Germany from introduction to maturity. ANA - ESOMAR. Retrieved September 26, 2024, from
Robinet and Laurent (1991a, June 15). The capital image. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-capital-image