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Twyman, T. (1969a, June 15). Research into methods of measuring television audiences and data requirements for the British television advertising industry. ANA - ESOMAR. Retrieved July 12, 2024, from
Agostini, J. M. (1960a, June 15). A short-cut method for estimating the unduplicated audience of a combination of media (French). ANA - ESOMAR. Retrieved July 12, 2024, from
Agostini, J. M. (1960a, June 15). A short-cut method for estimating the unduplicated audience of a combination of media. ANA - ESOMAR. Retrieved July 12, 2024, from
Chudnoff, A. (1959a, June 15). Measurement of media intangibles (French). ANA - ESOMAR. Retrieved July 12, 2024, from
https://ana.esomar.org/documents/measurement-of-media-intangibles-french-
Chudnoff, A. (1959a, June 15). Measurement of media intangibles. ANA - ESOMAR. Retrieved July 12, 2024, from
https://ana.esomar.org/documents/measurement-of-media-intangibles